Finnish lifestyle design brand Marimekko is set to open a new flagship store in Hong Kong's Causeway Bay on October 16, 2025, marking a significant expansion of its retail presence in Asia. The store represents a relocation and expansion of Marimekko's original Hong Kong outlet, which first opened in 2012 on the same street. The move underscores Hong Kong's continued importance as a hub for premium fashion and lifestyle brands, catering to both local consumers and international tourists.

The new flagship store will be operated by Sidefame Ltd., Marimekko's long-standing franchise partner in the Hong Kong and China markets since 2011. The retail space features an exterior showcasing Marimekko's iconic Unikko print, while the interior design draws inspiration from the company's textile printing factory in Helsinki, Finland. The store will offer a curated selection of Marimekko's lifestyle products, including fashion items, bags, accessories, and home goods featuring the brand's distinctive printed fabrics.

Natacha Defrance, Senior Vice President of Sales for the East Region at Marimekko, emphasized the importance of physical retail in an increasingly digital world. "We believe that even in a digitalized world, creative and emotionally engaging physical retail concepts play an important role as the hearts of brand culture, fueling omnichannel growth," Defrance stated. The new flagship follows Marimekko's most updated store concept and aims to serve as a window into the brand's optimistic lifestyle philosophy and art of printmaking.

The Hong Kong expansion aligns with Marimekko's 2023-2027 growth strategy, which identifies Asia as a key international growth market. The Finnish company, founded in 1951, currently operates nearly 20 stores in China and approximately 170 stores worldwide, serving customers in 39 countries through both physical and online channels. Marimekko reported net sales of 183 million euros in 2024, with Hong Kong and mainland China representing strategic priorities for continued expansion.

Swedish digital asset manager Virtune has launched what it claims is Europe's most cost-efficient Sui exchange-traded product (ETP) on Euronext Paris, marking another step in the company's expansion across European markets. The Virtune Sui ETP, with the ticker VRTU, provides investors with exposure to the Sui cryptocurrency through a regulated, physically backed investment vehicle. This launch comes as Virtune continues to build its position as one of the leading issuers of regulated crypto ETPs in Europe.

The new ETP features an industry-leading 0.95% annual management fee, making it the most cost-efficient Sui ETP available to European investors. Virtune plans to further expand the product's distribution by listing it on local German exchanges, including gettex and Tradegate, to improve accessibility for German investors. The company has established itself as a trusted provider in the digital asset space, serving over 150,000 investors since its launch just over two years ago.

Security and regulatory compliance remain central to Virtune's approach, with Coinbase serving as the crypto custodian for all of the company's ETPs. The underlying crypto assets are held in cold storage, providing institutional-grade security for investors. This infrastructure supports Virtune's commitment to offering European investors secure, transparent, and regulated access to digital asset markets through traditional investment channels.

Christopher Kock, CEO of Virtune, emphasized the company's mission to make innovative digital assets more accessible to investors. "We are excited to launch the most cost-efficient Sui ETP in Europe, reinforcing our mission to make innovative digital assets more accessible to investors," Kock stated. The launch strengthens Virtune's position as it manages more than $475 million in assets across its product offerings, continuing its growth trajectory in the European digital asset management landscape.