H&M Posts Stronger-Than-Expected Profit Growth as Strategy Shift Bears Fruit

25-09-2025


Swedish fashion retailer H&M has reported stronger-than-expected profit growth for the third quarter, with operating earnings surging 40% to 4.9 billion Swedish kronor (€440 million). The company's net profit reached 3.2 billion kronor, up from 2.3 billion kronor in the same period last year, indicating that its strategic shift toward focusing on its core brand is beginning to yield results. The positive earnings surprise sent H&M's shares climbing 12% at market opening.

The profit improvement came despite a slight decline in revenue, which fell from 59 billion to 57 billion kronor. The company attributed the revenue contraction primarily to negative currency effects, with exchange rate movements accounting for approximately five percentage points of the decline. Additionally, H&M reduced its store count by 4% during the period. On a currency-adjusted basis, the retailer actually achieved a modest 2% sales increase, which management suggested was supported by enhanced marketing efforts.

Inventory management showed significant improvement, with available merchandise declining by 9%, pointing to more efficient supply chain operations. The company also reported that its autumn collection has been well-received by customers so far. For September, H&M anticipates currency-adjusted sales to be in line with the previous year's level, though it noted this comparison is against a particularly strong September 2022 when cold weather drove an 11% sales increase.

The positive results from H&M follow recent encouraging signals from the broader fashion retail sector. Earlier this month, Inditex, the Spanish parent company of rival Zara, reported a stronger-than-expected start to the autumn season. The Spanish retailer has consistently outperformed H&M in growth metrics in recent years, benefiting from its lean supply chain and faster fashion cycle. H&M's latest performance suggests the Swedish company may be closing the competitive gap through its renewed focus on brand strength and operational efficiency.

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Special Unit Probes Police Conduct After Shooting Suspect Suffers Fracture During E18 Arrest

{'$date': '2025-10-20T12:09:04.694Z'}


Norwegian authorities are investigating an incident where a man suspected of attempted murder was injured during his arrest on the E18 highway in Sandefjord. The Special Unit for Police Matters has launched a mandatory investigation after the suspect sustained a fracture injury while being apprehended by police officers. Evidence from the scene has been secured as part of the probe into the circumstances surrounding the arrest.

The investigation stems from events that began Saturday evening when a woman was shot at a private address in the Unneberg area north of Sandefjord city center. The suspect fled the scene on an electric scooter following the shooting incident, which occurred around 3 PM. Police established a roadblock on the E18 highway as part of their response to the shooting.

The suspect was apprehended at approximately 7:45 PM at the police roadblock, during which he sustained injuries described as a fracture. While the extent of his injuries remains unclear, the Special Unit has initiated its investigation to clarify the sequence of events and circumstances leading to the injury. Both the suspect and the involved police officers will be interviewed in the coming days as part of the mandatory review process.

The man, who has provided an initial statement to police, has been formally charged with attempted murder and was remanded in custody by the Vestfold District Court on Monday morning. Police indicate the suspect and victim were acquainted but did not have a close relationship. The woman who was shot did not sustain life-threatening injuries, though her exact condition remains unknown as authorities continue their parallel investigations into both the shooting incident and the arrest-related injury.