Tobacco Giants KT&G and Altria Jointly Acquire European Nicotine Pouch Companies

23-09-2025


South Korean tobacco company KT&G has entered into a memorandum of understanding with American tobacco giant Altria to pursue long-term growth opportunities across international markets and adjacent product categories. The partnership aims to leverage the complementary strengths of both companies in innovative nicotine and non-nicotine products, with a particular focus on expanding their presence in the rapidly growing modern oral nicotine segment.

As an initial step in their collaboration, the two companies are jointly acquiring European nicotine pouch manufacturers. Through a Special Purpose Company established in Sweden, they will acquire 100% stakes in ASF AB Co., Ltd., a nicotine pouch production and sales company, and ASF AS Co., Ltd., a nicotine pouch sales company. The acquisition amount totals approximately 1.76 billion Swedish krona (around 262.4 billion Korean won).

The joint acquisition targets the high-growth nicotine pouch market, allowing KT&G to rapidly expand its next-generation tobacco portfolio and strengthen new growth drivers. The partnership will explore opportunities to collaborate on expanding the global demand for nicotine pouch products, including potential expansion of the on! and on! PLUS product portfolio to select countries, as well as strategic transactions in the modern oral space.

Beyond nicotine products, the collaboration extends to non-nicotine segments through KT&G's subsidiary, Korea Ginseng Corporation (KGC), which will jointly explore opportunities with an Altria subsidiary in the health functional foods sector. KT&G has set ambitious growth targets, aiming for double-digit growth in revenue and operating profit for the year, buoyed by strong global performance that has seen five consecutive quarters of triple growth in revenue, operating profit and sales volume.

Other news

Six Convicted in Linköping Gang Leader Murder Case

{'$date': '2025-10-20T12:07:12.723Z'}


A Swedish court has convicted six individuals for their involvement in the murder of a 41-year-old gang leader in the Berga district of Linköping during the summer of 2024. The Linköping District Court delivered verdicts in the case, which involved eight defendants originally charged with participation in the killing. The court established that the murder was carried out according to a criminal plan orchestrated by members of an organized crime network based in the Berga area.

The victim was fatally shot in a public space near Berga Church in Linköping on August 13, 2024. Multiple gunshots struck the man in his back and head during the daylight incident, which occurred near residential buildings and a playground. Several members of the public witnessed the shooting, adding to the evidence presented during the trial.

Court proceedings revealed that a 14-year-old boy fired the fatal shots that killed the gang leader. The teenager, who has admitted to the killing, was not prosecuted due to being below the age of criminal responsibility under Swedish law. Instead, prosecutors focused on the eight older individuals allegedly involved in planning and facilitating the murder, all of whom had denied the charges against them.

Evidence presented by prosecutors included extensive documentation of movement patterns through surveillance footage, GPS data from electric scooters, and mobile phone analysis. The court determined the victim had been lured to the crime scene under the pretense of a drug transaction, with communication occurring through a special Snapchat account and a dedicated mobile phone later found buried in nearby woods. Six of the eight defendants were found guilty, with two receiving life sentences for murder while others were convicted of aiding the killing.